Study all the words here: 100 Business Terms. Improve your vocabulary with professional English speaking classes. Practice using these words and get feedback on your pronunciation and grammar. Schedule a consultation to get started. Current students: get 2 free classes when you refer a friend, one for each of you.
Unit 9: Vocabulary
- Churn (noun/verb) – The percentage of customers who stop using a company’s product or service over a given period.
- Conversion (noun) – The point at which a recipient of a marketing message performs a desired action (e.g., buys a product).
- Retention (noun) – The ability of a company to retain its customers or users over time.
- Differentiation (noun) – The process of distinguishing a product or service from others in the market.
- Positioning (noun) – How a brand or product is perceived in the mind of the target audience relative to competitors.
- Acquisition (noun) – The process of gaining new customers or buying another business.
- Metrics (noun) – Standards of measurement by which efficiency, performance, or progress can be assessed.
- Segmentation (noun) – The activity of dividing a broad target market into subset groups of consumers.
- Collateral (noun) – Media or material used to support the marketing and sales of a product or service.
- Inbound (adjective) – Marketing activities that bring prospects in, rather than marketers reaching out.
Speaking Prompts
- What strategies can a SaaS (Software as a Service) business use to reduce customer churn?
- What changes to a website landing page typically lead to an immediate jump in conversion rates?
- Why is customer retention often significantly more cost-effective than customer acquisition?
- What is your company’s core product differentiation when competing against cheaper alternatives?
- How would you describe your brand’s market positioning in three adjectives?
- What is the average customer acquisition cost (CAC) in your industry, and how is it calculated?
- What digital marketing metrics do you review most closely on a weekly basis?
- How does customer market segmentation allow for more personalized marketing campaigns?
- What sales collateral (e.g., case studies, brochures) is most effective during client meetings?
- Why have many organizations shifted focus from cold calling to inbound content marketing?
Leave a Reply